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Note: We’re currently working on our 2015 ProBlogger Event schedule and will update this page with all of what we’ve planned in the coming weeks and months.

In the mean time – here’s a taste of what we did in 2014 to give those of you not able to make it a feel for what happens at our main event.

Thursday 28th August 2014

Optional ‘Accelerator Afternoon’ – 12.30-4.30pmProBlogger Event session

These afternoon workshops for bloggers are intensive sessions and include individual attention. Read more.

All tickets are now sold out for these workshops.

AWeber Website and Email Optimisation Workshop – 4.00-5.30pm

Small Changes, Big Gains: Your Site & Email Optimisation Action Plan in one rapid-fire workshop delivered by email powerhouse AWeber. Read more.

Price: $150 (Apply today! Free for PBEVENT ticket holders – check your email for promo code).

Early Registration 3.30-5.00pm

This year you can register early and meet a few attendees from 3.30pm until 5pm on Thursday (or as always, on the Friday morning from 7.30am) Just walk past the QT reception desk towards Fixx cafe and we’ll be waiting to greet you. Once you have your PBEVENT lanyard it will be easy to spot other attendees around QT foyer and Stingray. Say hi to other delegates!

Pre-conference drinks and ‘Niche Networking’ Events – 6.30pm

Two exclusive networking events sponsored by L’Oréal Paris and Annie Sloan, or the opportunity to meet fellow attendees at Stingray Bar, where everyone is welcome.

Applications close this Friday so apply today! Details for the niche networking events can be found here.

Price: Free of charge, application process for invitations.

Friday 29th August 2014

‘Niche Networking’ Event – 7.00-8.15am

An exclusive networking breakfast sponsored by Pureharvest.

You can find information on niche networking events here, so keep it in mind when making your travel arrangements.

Price: Free of charge, application process for invitations.



Arrive from 7.30am to collect your registration pass for an 8.30am sharp start.

Colour code:

Grey – Suitable for all attendees

Blue – Going Pro sessions for more advanced bloggers

Orange – Foundation sessions for bloggers just starting out – or anyone want to brush up on these important areas.

Click on the session title to view full details.

8.30AM – 9.35AM Welcome
Darren Rowse
9.35AM – 10.35AM   Pat Flynn keynote – How to Convert Your Casual Readers into a Thriving Community of Raving Fans
11.10AM-12.10PM What Bloggers Need to Know about SEO in 2014
Rand Fishkin
The 5 Ws for Finding Readers for your Blog
Christie Burnett
12.10PM – 1.10PM Brands, bloggers and readers – navigating the three way relationship successfully -Mod: Nicole Avery. Panel: Laney Galligan, David Krupp, Mandy Griffiths, Kate McKibbin and Adam Marks Make Your Audience Fall in Love With You (And Your Blog)
Geraldine DeRuiter
THE VISUAL BLOG: Images, Infographics and Insights for Driving Traffic, Shares and Engagement – Donna Mortiz
2.10PM – 3.10PM Build an online community that you love – Nikki Parkinson The web video strategy for bloggers: Get more traffic, more followers and become an industry leader. – David Jenyns An Introduction to Podcasting: What Every Blogger Needs to Know – Pat Flynn and Chris Ducker
3.10PM – 4.10PM Introduction to monetisation: Darren Rowse WordPress Professional Site Clinic – Dee Teal The Beginner’s Guide to Creating a Digital Magazine – Brooke McAlary
4.45PM – 5.30PM 5 in 50!
5 of Australia’s most successful full time bloggers share what it takes to go from blogging for love to a full time career. Featuring Katrina Springer, Candice Deville, Kate Mckibbon, Brooke Schoenman and Yaro Starak



We will break for morning tea, lunch and afternoon tea (all included in the price of your ticket) before concluding the first day of teaching before 5.30pm.

Friday Evening Networking Event

Your PBEVENT ticket includes entry to our Friday Night Networking Event on Day One. We are excited to be celebrating PBevent’s Fifth birthday at the amazing The Helm Bar which we will have all to ourselves between 7pm and 10pm!

A few of you have been asking if there is a theme this year and keeping in line with the Gold Coast and Helm Bar’s nautical vibe, our theme for 2014 is “Ahoy!” Come along dressed up in your seaside best…sailors, pirates, castaways and surfers welcome. Pack a pirate patch, wear something yacht-worthy or simply add a splash of something blue to your outfit…we want to see you there for drinks and nibbles. Just bring along your lanyard for entry.

Saturday 30th August 2014

Arrive from 9am for a 9.15am sharp start.


9.15AM – 9.30AM Introduction
Darren Rowse
9.30AM – 10.25AM From ideas to action: Your blueprint for achieving success and turbocharging your blog
Matthew Michalewicz
11.00PM – 12.00PM Email Marketing Essentials – Shayne Tilley Blogging and the Law – Stacey Roberts How Bloggers Can Leverage Google+’s Immense Power – Rand Fishkin
12.00PM – 1.00PM Email Marketing Innovation – Shayne Tilley The Design Files: A Case Study in Attracting and Managing Online Advertisers – Lucy Feagins Power of we – harnessing social media for social good Emma Stirling
2.00PM – 2.55PM The business of blogging
Suzi Dafnis
Using social media to grow your blog – Chantelle Ellem Blog session critique
Dee Teal – Moderator
Shayne Tilley
Nikki Parkinson
Lucy Feagins
3.00PM – 3.55PM The Business of YOU: How Building Your Online Brand Will Unleash the Influencer Inside You! – Chris Ducker Fitting it all in – Maxabella  
4.30PM – 5.00PM Closing Remarks
Darren Rowse


Sessions will include:

Email Marketing for Bloggers – Shayne Tilley

Email is a powerful tool that when used well can drive traffic, build community, grow brand and drive profit. In this 2 part session Shayne will give you strategies for doing just that.

Blogging and the law – Stacey Roberts
The internet may seem like a lawless frontier, but the reality is just the opposite. It can be a minefield for those of us who are aware of the dangers, let alone for writers and bloggers who aren’t.

In this session you will get the layman’s terms lowdown on what’s legal and what’s not in the areas of copyright, image use, defamation, subjudice contempt, and keeping yourself above the law online. It’s simultaneously simpler and more complex than you think!

The Design Files: A Case Study in Attracting and Managing Online Advertisers – Lucy Feagins
Founder and editor of The Design Files, Lucy Feagins, will discuss how her blog evolved from a hobby into a sustainable and profitable business.

Using social media to grow your blog – Chantelle Ellem
Social Media doesn’t have to just be pushing to your blog, it can be a way of interacting and getting to know your audience better, and then creating content tailored to their interests.

In fact creating a community through social media is pretty darn fun. But social media can be a hard beast to tame once you get started. Chantelle will take you through how to make social media work for you {and not make you a slave to it} and that you don’t have to be a master of every platform to achieve success.

Fitting it all in – Maxabella

Blogging, Tweeting, Facebooking, Googleplussing, non-plussing – how do you do it all and still have an actual life to blog about?

Maxabella will help you sort out your online life – working out what you want from blogging, planning and scheduling blogs and social media, finding communities that can support you – as well as your offline life – managing your time so you can blog without guilt, achieving blog/life balance!


The Business of YOU: How Building Your Online Brand Will Unleash the Influencer Inside You! – Chris Ducker
Times have changed. Again. The social web has your prospective customers clamoring for information, desperate for high quality education and excited at the thought of being entertained by a real person. This highly interactive, engaging session will show you how important it is to utilize the power of content marketing to catapult yourself to ‘Influencer’ status in your industry, while at the same time building a real business!

CLOSING REMARKS: from our founder Darren Rowse


We will break for morning tea, lunch and afternoon tea (again..yes, all included in the price of your ticket!) before concluding our event by 5pm.

Please note: This schedule is subject to change should unforeseen circumstances arise. Session times are approximate.

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