PBEVENT Masterclasses
April 12, 2016 By Darren Rowse
If you want expert-led training in smaller groups focusing on a specific topic, our Masterclasses are for you. You don’t need a ticket to the main ProBlogger Event to buy a seat at one of these strictly limited, half-day intensive training sessions. Whether you’re gearing up to develop and launch a product, maximising your productive output, monetising your podcast, doubling your search ranking or automating your email marketing, these incredible Masterclasses will will help you get a head start.
Ticket prices are commensurate with the capacity of each session – you pay more for smaller sessions. Unfortunately you will have to choose which Sunday Session to attend as they all run at the same time!
Optional Paid Masterclass Schedule
Please note: new and different sessions may be added or existing sessions amended.
Thursday 8th September, 12pm-4:30pm (Afternoon Tea Provided)
- Shayne Tilley: Creating a Product, $149/person, Capacity 42 people
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
- Natalie Sisson & Nicole Avery: Productivity & Planning, $99/person, Capacity 160 people
- Colin Gray: Profitable Podcasting – How Audio Can Drive (or Create!) a Business, $149/person,Capacity 42 people
- Sam Nordberg: Creating Your Course, $149/person,Capacity 30 people
Jim Stewart: Double Your Traffic Using This Step-By-Step System, $199/person, Capacity 16 peopleSOLD OUT- Angela Ponsford & Miranda Ivey: Get Launch Ready with Facebook Ads, $199/person,Capacity 15 people
- Alita Harvey-Rodriguez: Email Marketing & Lead Automation, $199/person,Capacity 14 people
Shayne Tilley: Creating a Product
Thursday 8th September, 12pm-4:30pm (Afternoon Tea Provided)
$149/Person, Only 42 Tickets Available
Are you interested in creating product for sale on your blog? An eBook or an eCourse? No idea where to start or if anyone will actually buy it?
Shayne will guide you through the process of selecting the right product for your brand, how to produce, market and most importantly SELL your chosen product.
- How to identify the right product for your audience
- How to prepare your audience for your product
- How to create a product within your budget
- How you can market your product
- How your product can market itself
Natalie Sisson & Nicole Avery:
Productivity & Planning
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
$99/Person, Current Capacity 160 People
Productivity
Regardless of whether you are an established full time blogger or a freshly started one working on your blog after your “real job”, productivity is critical. And productivity means much more than time management. To be productive you need to know what you want to achieve, create processes to support this and use tools that will allow you to maximize the returns for your efforts.
Learn:
- The importance of knowing what you want to do and where you want to go
- How Pareto’s 80/20 principle applies to blogging
- Why there is more to productivity than time management
- How and what to measure to determine your productivity
- Processes and tools to help you increase your productivity
Planning
If you want your best year ever you need to design your ideal one and that’s what this masterclass will show you. You’ll go from being overwhelmed and reactive to feeling in control and totally proactive about your next 12 months, including your business and lifestyle priorities, as well as your entire content, promotion and editorial calendar for the year. Plus you’ll learn daily productivity habits to make you feel like a rockstar and give you more time, money and freedom!
Outcomes:
- Set your vision for the next year and plan out your entire year so you prioritise what matters – we will map this out real-time together and I’ll show you behind the scenes of how I plan out my year
- Take your big vision and plans for the next 12 months and put them into your own content, marketing and editorial calendar so you feel focused and in control – I’ll show you my calendar as a real example of what’s possible.
- Map out your quarterly, monthly and weekly actions based on your annual goals and the calendar so you know exactly what to do to achieve amazing results in your business over the next 12 months
- Learn my 6 step daily success plan to become more productive in a week than you are in a year
Colin Gray: Profitable Podcasting – How Audio Can Drive (or Create!) a Business
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
$149/Person, Only 42 Tickets Available
Podcasting is the online medium with the greatest potential for engagement. Audio encourages a very personal, 1-to-1 connection with the listener. Audio is also a ‘wasted time’ medium: because listening takes place in the car or doing chores, attention can exceed 1 or 2 hours. This combination of engagement and attention is potent, generating massive trust and credibility. In this session we’ll look at how we can use podcasting to apply that trust and credibility to a business. We’ll explore how podcasting can sell existing products, or can form a business of it’s own. If you’ve been wondering how to monetise your audio content, this is the workshop for you.
Expect to learn:
- How podcasting can be used to sell existing products and services
- How a podcast itself can form the basis of a product
- How to design a podcast with monetisation in mind
- How to design a podcast with success in mind
- Current models for successful business podcasting
Sam Nordberg: Creating Your Course
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
$149/Person, Only 30 Tickets Available
It’s time for rubber to meet the road (or pen to meet the paper). During this Masterclass, we’ll focus on creating your full course outline and building your first chunks. This is a hands on masterclass, where you will write, build and get hands on input with creating the beginning of your own course.
Key Learnings:
- Create your course structure from beginning to end
- Learn how to effortlessly create chunks of content that your customers will love
- Create content take engages and gets results
- Build feedback cycles, choice points and story arcs
- Utilise your customers learning styles and intelligence types, to their advantage
[SOLD OUT] Jim Stewart: Double Your Traffic Using This Step-By-Step System
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
$199/Person, Only 16 Tickets Available
Jim Stewart will be hosting an SEO Masterclass for the benefit of experienced bloggers who are seeking to take their blogs to the next level. Jim will demonstrate his techniques for doubling traffic, and is ideally suited to anyone wishing to learn systems for doing SEO themselves. Attendees will be shown strategies to maintain and update their blog SEO, how to create checklists of measurable actions, and the importance of building an audience alongside your SEO.
Attendees will be able to leave with these important learning outcomes:
- Find out if Google hates you
- Simple things you can do today that will have a massive impact on ranking
- How to structure your content for search engines
- Learn how to jump above the #1 spot with Featured Answers
- Daily & weekly checklists to maintain your rankings
Angela Ponsford & Miranda Ivey: Get Launch Ready with Facebook Ads
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
$199/Person, Only 15 Tickets Available
A workshop for bloggers who are ready to sell their ebook, products or online courses. Learn tips on how to write authentic ad copy, find the best target audiences and set the right budget that suits you. Then we’ll dive into setting up ads in the Power Editor and finally reading the results so you know what’s working, what’s not and when it’s time to change things up.
Learn:
- Why your website landing pages and email sequences are just as important as your Facebook ads, and how to optimise them to get results
- How to set a budget for your ads & get clear on calculating ROI (Return on Investment)
- How to use the Power Editor to set up & duplicate campaigns
- Highly effective strategies to uncover your target audience
- What metrics to look at so you know when to change things or keep your
Alita Harvey-Rodriguez: Email Marketing & Lead Automation
Sunday 11th September, 8:30am-1pm (Morning Tea Provided)
$199/Person, Only 14 Tickets Available
Do you need more inbound enquiries? Do you need more lead or online sales? Do you need more time to work on your business not in it? We know it can be hard to generate leads. Especially if you’re a non-digital native OR your expertise in your business simply isn’t in marketing. If one of your goals is to work smarter not harder on generating new business, this training system is designed perfectly for you.
Learn:
- How to grow a list by 130% with an irresistible offer in less than 30 days
- How to implement the perfect automated email marketing lead & loyalty funnel
- How to piggy back off social media to boost results
- How to get 50% of new subscribers buying from you in under 10 days
- How to leverage existing content to build rapid trust
- Add thousands of dollars of revenue automatically by getting the right content to the right person at the right time
- Reduce your time spent marketing
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